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中国电视分众化时代的来临宣告纪实频道已成为我国电视业界的关注热点与探索方向。纪实频道的出现和发展是我国整个电视行业开始走向成熟、与国际接轨的一个重要标志,对我国的电视文化向更高层次发展具有深远意义。最近,国家广电总局就振兴纪录片出台了一系列政策,其中最引人注目的是扶植一批纪录片上星频道,这些政策的出台将极大地刺激纪录片频道的发展和纪录片产业的振兴,但笔者认为,纪录片频道作为分众传播中比较特殊的专业频道,其运营有着自身的特殊性,必须沉下心来分析纪实频道在我国运营的利与弊、趋利避害,找到一种符合我国情况的电视纪录片专业化频道的运营方式,绝对不能一哄而上。
The advent of China’s television sub-era of documentary channel has become China’s television industry’s hot and explored direction. The emergence and development of Documentary Channel is an important symbol of the entire TV industry in our country that has started to mature and is in line with international standards. It is of far-reaching significance to our television culture to a higher level. Recently, the State Administration of Radio, Film and on the revitalization of documentaries issued a series of policies, the most notable is to foster a number of documentary Star Channel, the promulgation of these policies will greatly stimulate the development of documentary channels and documentary industry revitalization, but I think Documentary channel as the more special professional channel in the focal point communication, its operation has its own particularity. It is necessary to indulge in analyzing the pros and cons of documentary channel operation in our country, to seek advantages and avoid disadvantages and to find a TV documentary suitable for our country Professional channels of operation, must not rush into mass production.