随着中国市场的不断发展,细分化市场形成,针对不同消费顾客群进行目标市场营销以及品牌营销,是企业营销的必然选择。企业能否开展好品牌营销,建立自己的强势品牌,与企业的长期战略密切相关。因为,品牌战略取决于业务战略,国内品牌大多不长久,与国内企业缺乏长期业务战略有密切关系。国内企业都在面临转型,安盛公司在帮助中国企业转型时,首先集中解决发展战略方向。一般的长期战略 With the continuous development of the Chinese market and the formation of market segments, targeted marketing and brand marketing for different consumer groups is an inevitable choice for corporate marketing. Whether an enterprise can carry out good brand marketing and establish its own strong brand is closely related to the long-term strategy of the company. Because the brand strategy depends on the business strategy, most domestic brands do not last long, and they are closely related to the lack of long-term business strategy for domestic companies. Domestic enterprises are facing transformation. When Anshen Corporation helps Chinese enterprises to transform, they first focus on the development strategy. General long-term strategy