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在媒介融合的背景下,公众阅读方式发生了改变。以读者为中心、多元化与个性化、微型化与移动化、碎片化与娱乐指向以及交互式的阅读方式已经影响到出版产业的未来发展。传统出版业唯有进一步转变理念,深入开展管理制度创新,加快推进技术和人才的转型,创新盈利模式,加强版权保护,才能实现成功转型。
In the context of media convergence, public reading has changed. Readership centered, diversification and personalization, miniaturization and mobility, fragmentation and entertainment orientation, and interactive reading have affected the future of the publishing industry. Only when the traditional publishing industry can further transform its philosophy, conduct in-depth management system innovation, accelerate the transformation of technology and talents, innovate the profit-making model and strengthen the protection of copyright, can a successful transition be achieved.