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我国“八五”期间最大的水利枢纽工程——小浪底水库已近尾声,但库区涉及的10多万人的移民工作,正处于攻坚阶段。本文通过对公共关系理论特性的分析,力求结合移民安置工作的特点,阐明在移民安置工作中应用公共关系理论的可能性、必要性和重要性。风行当今西方世界的公共关系学,发源于美国。公共关系作为一种客观状态,早就存在于人类社会之中。而职业的公共关系活动,则是21世纪内才出现的,是一种有目的的行动或手段。如今,公共关系理论广泛应用于各个领域。
China’s “eight five ” during the largest water control project - Xiaolangdi Reservoir is nearing completion, but the reservoir area involved more than 100000 people immigrants work, is at a crucial stage. Based on the analysis of the theoretical characteristics of public relations, this paper attempts to combine the characteristics of resettlement work and clarify the possibility, necessity and importance of applying public relations theory in resettlement. Popular in today’s Western world of public relations, originated in the United States. As an objective state, public relations has long existed in human society. And professional public relations activities, it is only appeared in the 21st century, is a purposeful action or means. Today, the theory of public relations is widely used in various fields.