论文部分内容阅读
2013年3月,中央电视台启动了“汇聚力量,传播文明”——2013年公益广告项目:在全球进行公益广告的征集活动、安排更多时间播出公益广告、拨出专项资金投入公益广告创作研究、呼吁并推动设立中国国家级公益广告奖项等等。央视作为国家级媒体大力推行公益广告活动,体现出其应有的责任感和正义感;通过倡行公益理念,引导社会风尚,向世界展示开放中国的文明进程,
In March 2013, CCTV launched “Gathering Strength and Communicating Civilization” - In 2013, the public service advertising project: soliciting public service advertisements from all over the world, arranging more time to broadcast public service advertisements, earmarking special funds for public welfare Advertising creative research, call and promote the establishment of China’s state-level public service advertising awards and so on. CCTV, as a state-level media, vigorously promotes public service advertising campaigns, demonstrating its due sense of responsibility and sense of justice. By advocating the concept of public welfare, guiding social fashion and showing the world the process of opening up China’s civilization,