论文部分内容阅读
做好我国影视广告的中动画元素的应用研究,利用动画方式开展广告宣传工作,使其内容更加丰富是我们动画研究的一个主要内容。在实际的研究中,我们结合影视广告的主要特点,做好动画影视广告的创意和制作研究,确保其工作的顺利完成,对动画产业和广告业发展具有很好的指导意义。
Doing a good job of applying the animated elements in the film and TV commercials in our country and utilizing the animation to carry out the advertisement and publicity work to make its content more rich is one of the main contents of our animation research. In the actual research, we combine the main features of film and television advertising, do a good job of animation film and television advertising creative and production studies to ensure the successful completion of their work on the animation industry and the development of advertising has a good guiding significance.