消费者种族歧视主义是种族歧视的一种进化表现,它是跨文化条件下的一种客观存在,以价值观念、宗教信仰、审美观念、语言沟通等要素影响着不同族群企业的生产与经营。企业在生产经营过程中对此应加以重视,以实现有效的跨文化管理和企业效益的最大化。 Consumer racism is an evolutionary manifestation of racial discrimination. It is an objective existence under cross-cultural conditions. Influencing the production and management of enterprises of different ethnic groups by such elements as values, religious beliefs, aesthetic concepts and language communication. In the process of production and operation, enterprises should attach importance to this in order to achieve effective cross-cultural management and maximize the efficiency of enterprises.