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2005手机产业市场走向(上)2004年国产手机销售大幅度滑坡,引来业界颇多质疑,因此 2005年手机走向更引人注目。为此,本刊“产业市场”栏目组织“2005手机产业走向”专题。专题共分两期刊登,围绕产业市场分析、终端趋势以及手机发展模式等热点问题展开。其中,本期专题汇聚了如下精彩观点。● 刘高峰认为2005年国内手机市场将呈五大趋势:中外手机厂商将在扩大的市场上展开拉锯战;手机集成化趋势将更加明显;手机渠道的整合和拓展将成为主旋律;国产手机厂商将努力寻求核心能力的突破;政府将加强对手机生产企业的宏观引导。● 在刘衡萍眼中,2005年则是手机市场孕育希望的新拐点:3G手机将崭露头角;手机功能翻新成市场发展的新动力。● 张福新则从产业链方面侧重讨论国产手机的增长机会。
Mobile phone market in 2005 (the first) In 2004, the sales of home-made mobile phones dropped dramatically, attracting many questions from the industry. In 2005, the mobile phone market was even more noticeable. To this end, the magazine “industry market” column “2005 mobile phone industry to” topic. The topic is published in two phases, focusing on hot issues such as industrial market analysis, terminal trends and mobile phone development mode. Among them, this issue brings together the following highlights. ● Liu Gaofeng believes that the domestic handset market will show five major trends in 2005: Chinese and foreign mobile phone manufacturers will launch the tug of war in the expanded market; the trend of handset integration will be more obvious; the integration and expansion of handset channels will become the main theme; domestic mobile phone manufacturers will work hard Seeking a breakthrough in core competencies; the government will strengthen the macroscopic guidance to handset makers. ● In the eyes of Liu Hengping, 2005 marks a new turning point in the handset market: 3G handsets will emerge; and the mobile phone function has been transformed into a new impetus for market development. ● Zhang Fuxin focuses on the growth opportunities of domestic handsets from the industrial chain.