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1997年,对于我国白酒市场来说是相对平淡的一年。由于国内葡萄酒市场的升温和啤酒份额在饮料酒市场的加大,白酒在饮料酒市场中传统的主导地位发生动摇,而白酒市场本身也趋于饱和,这些因素制约了白酒行业继续全面的、大幅度的发展,使白酒行业在一年内保持了平稳的发展,未出现大的起伏。 1997年,全国白酒行业共生产白酒708.68万吨,比1996年增长2.5％。全年海关出口酒精及白酒1.63亿升,出口创汇1.22亿美元,比上年多创76.1％,且出口大大高于相应产品的进口。纵观生产发展的全年走势,第一、二季度发展基本平稳,一季度产量占全年总产量的23.5％,二季度占全年的24.5％,二季度比一季度增长4.5％。三季度由于受季节的影响,饮料酒市场以啤酒为主导,白酒生产相应压缩,产量比二季度降低10%,占全年的22％。四季度的反弹,使产量较三季度增加36％,占全年的30％。这种走势,总体上说符合白酒行业的市场规律,说明我国的白酒行业正处在以市场需求指导生产,以市场发展带动行业发展的良性循环中。
In 1997, it was a relatively flat year for the Chinese liquor market. As the warming of domestic wine market and the increase of beer share in the beverage wine market, the traditional dominance of liquor in the beverage wine market has faltered, and the liquor market itself has become saturated. These factors have constrained the liquor industry to continue to be comprehensive and large. With the development of the scale, the liquor industry has maintained a steady development for a year without major ups and downs. In 1997, the national liquor industry produced a total of 708.68 million tons of white spirits, an increase of 2.5% over 1996. Throughout the year, the customs exported 163 million liters of alcohol and liquor. The export earned US$122 million, an increase of 76.1% over the previous year, and exports were much higher than those of the corresponding products. Looking at the year-round trend of production development, the development in the first and second quarters was basically stable. In the first quarter, the output accounted for 23.5% of the annual total output, the second quarter accounted for 24.5% of the annual total, and the second quarter increased by 4.5% from the first quarter. In the third quarter, due to the influence of the season, the beverage and wine market was dominated by beer, and liquor production was correspondingly compressed. The output decreased by 10% from the second quarter and accounted for 22% of the year. The rebound in the fourth quarter increased production by 36% over the third quarter and accounted for 30% of the entire year. This trend, on the whole, is in line with the market laws of the liquor industry, indicating that the liquor industry in China is in a virtuous cycle of guiding production with market demand and stimulating the development of the industry with market development.