【摘 要】
：
精准的目标消费人群CNNIC 2008年1月的统计数据显示,中国网民数量已达到2.1亿,其中59%(约1.2亿)为网络游戏玩家。对于大多数玩家来说,网络游戏最吸引他们的还是在于它的趣味
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精准的目标消费人群CNNIC 2008年1月的统计数据显示,中国网民数量已达到2.1亿,其中59%(约1.2亿)为网络游戏玩家。对于大多数玩家来说,网络游戏最吸引他们的还是在于它的趣味性,也正因为存在许多不同类型的游戏,才会出现很多的游戏玩家。由于网络游戏本身所具有的特性不同,对不同人群的吸引力也不一样,在竞技游戏中,男性占的比重较大,休闲游戏男女所占比重持平均水平,
Accurate target consumer groups CNNIC January 2008 statistics show that the number of Internet users in China has reached 210 million, of which 59% (about 120 million) for online gamers. For most players, the most attractive thing about online games is their interest, and it is precisely because there are many different types of games, there will be a lot of gamers. Due to the different characteristics of online games themselves, the attractiveness of different groups of people is also different. In competitive games, the proportion of men is larger, and the proportion of men and women in casual games is on average.
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