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通过以长三角地区为例,考察文化产业发展中行业布局的区域差别,阐释江浙沪三地文化产业发展内部行业特征及优势,得出结论:文化产业行业复杂,新兴业态不断涌现,在其产业结构中,既有传统行业,也有新兴行业,各行业发展不可能齐头并进。从区域文化产业发展来看,各地区只有发挥比较优势,才能在区域文化产业发展中获得市场优势;同时,在文化产业市场激烈竞争中,重视发展新技术催生的新兴文化产业,才能率先实现文化产业结构升级,引领文化产业发展走向。
Taking the Yangtze River Delta as an example, this paper examines the regional differences in the industrial distribution in the development of cultural industries and illustrates the characteristics and advantages of the internal industries in the development of cultural industries in Jiangsu, Zhejiang and Shanghai. It concludes that the cultural industries are complex and emerging industries continue to emerge. Structure, both traditional industries, but also emerging industries, the development of various industries can not go hand in hand. From the perspective of the development of regional cultural industries, only by giving play to the comparative advantages can all regions get market advantages in the development of regional cultural industries. At the same time, we can take the lead in realizing culture by focusing on developing emerging cultural industries that are spawned by new technologies in the fierce competition in the cultural industry market Industrial structure upgrade, leading the cultural industry development.