当前,媒体形态和舆论格局正在发生深刻变革,新闻传播正处于一个重要的历史分界点。党中央着眼巩固宣传思想文化阵地、壮大主流思想舆论,作出了推动传统媒体和新兴媒体融合发展的战略部署。习近平总书记指出,要适应社会信息化持续推进的新情况,加快传统媒体和新兴媒体融合发展,充分运用新技术新应用创新媒体传播方式,占领信息传播制高点。党的十八届三中全会明确提出,要整合新闻媒体资源,推进传统 At present, the pattern of media and the pattern of media are undergoing profound changes. The news media is at an important point of historical demarcation. The CPC Central Committee focused on consolidating propaganda and ideological and cultural positions, expanding the mainstream media and made a strategic plan to promote the integration and development of traditional media and emerging media. General Secretary Xi Jinping pointed out that we should adapt to the new situation of continuous promotion of social informatization, speed up the integration and development of traditional media and emerging media, make full use of new technologies, new applications and innovative ways of media transmission, and occupy the commanding height of information dissemination. The Third Plenary Session of the 18th CPC Central Committee made it clear that it is necessary to integrate the resources of the news media and promote the tradition