论文部分内容阅读
美国街头,一群年轻人手拿调查问卷,让来来往往的路人为两款车型打分。大家看到,问卷上的A款车型柔美温和,B款车型则狂野奔放。很快,路人根据自己的喜好分别给两款车型打了分数。几天之后,一个名叫菲比的小伙子集中整理了这些年轻人手中的问卷数据,然后提交给自己的上司——美国通用汽车总公司产品开发副总裁罗伯特·A.卢茨。原来,美国通用汽车公司刚开发出一款性能优越的汽车,但公司高层对车型形成了两种不同的意见——一部分人觉得应该给这款车配上柔美温和的车型,另一部分人却觉得
On the streets of the United States, a group of young people took the questionnaire and let the passersby come and go scoring for the two models. We can see that the A models on the questionnaire are soft and gentle, and the B models are wild and imaginative. Soon, passers-by according to their own preferences, respectively, to the two models hit the score. A few days later, a young man named Phoebe concentrated the questionnaire data from these young men and presented it to her own boss, Robert A. Lutz, vice president of product development at General Motors Corp. in the United States. It turned out that the United States General Motors has just developed a superior performance of the car, but the company executives on the car formed two different views - some people think this car should be accompanied by soft gentle models, while others think