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文章对赣州市区137个新建住宅楼盘名称的“去通名化”现象进行了社会语言学的研究,从其组合形式、通名使用情况方面剖析了赣州市楼盘命名中的“去通名化”现象,并且分析了其产生的原因。通过对楼盘命名“去通名化”现象进行分析和研究,不仅可以为开发商今后的楼盘命名工作提供借鉴,有利于规范赣州市楼盘的命名,还可以促进赣州市房地产业的发展,从而促进赣州市社会与经济的发展。
The article conducts a sociolinguistic study on the phenomenon of “de-normalization” of the names of 137 newly-built residential buildings in Ganzhou. From the perspective of their combination and use of generic names, this paper analyzes the “ Tonghua ”phenomenon, and analyzed the causes. Through the analysis and research on the real estate name “to go through the name of the ” phenomenon, not only can provide reference for developers in the future real estate naming work, is conducive to regulating the naming of Ganzhou real estate, but also can promote the development of real estate in Ganzhou, Thus promoting the social and economic development of Ganzhou City.