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由于企业营销道德的缺失问题,发生了很多市场营销道德危机事件,这不仅仅是个社会问题,也是在经济发展过程中必须要面对和解决的问题。这与整个社会的价值观和社会监管机制有关,同时也不能忽视高职院校市场营销教学中存在的问题。在市场营销教学中,重视营销道德观念的传播,使学生树立正确的营销观念,懂得以营销道德来自觉地约束自己的营销行为,这是市场营销教学的责任。本文分析了市场营销教学中开展营销道德教育的必要性以及市场营销教学中道德传播存在的问题,进而提出了在市场营销教学中开展营销道德教育的方法。
Due to the lack of corporate marketing ethics, many marketing crisis happened, which is not only a social issue, but also in the process of economic development must face and solve the problem. This is related to the values of society as a whole and the social supervision mechanism. At the same time, we can not ignore the problems in the marketing of higher vocational colleges. In marketing teaching, pay attention to the spread of marketing ethics, so that students establish a correct marketing concept, marketing knowledge to understand how to consciously constrain their marketing activities, which is the responsibility of marketing teaching. This article analyzes the necessity of carrying out marketing moral education in marketing teaching and the existing problems of moral communication in marketing teaching, then puts forward the method to carry out marketing moral education in marketing teaching.