粗略而言,创新包括设计创新和科技创新,本文主要谈设计创新。离开创新就没有完整意义上的设计。创新就是抛开旧的,创造新的。“创新思维之父”爱德华·德·波诺认为“创新就是不同,就是突破原有模式”。哈佛大学海斯教授在上世纪80年代初就断言“15年前企业靠价格竞争,现在靠质量竞争,未来靠设计竞争。” Roughly speaking, innovation includes design innovation and technological innovation, this article mainly on design innovation. There is no complete sense of design without innovation. Innovation is to put aside the old, create new. “Father of innovative thinking ” Edward de Bono think “Innovation is different, is to break through the original model ”. Professor Hayes at Harvard University asserted in the early 1980s that “enterprises have been competing with prices 15 years ago and now rely on quality competition and design competition in the future.”