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卷烟体验店是指这样一种卷烟零售终端,在该终端里消费者可以通过观摩、聆听、品吸等方式亲身体验产品或服务,实际感知产品或服务的品质或性能,了解品牌文化和品牌价值,从而提升对卷烟的认知、喜好并购买卷烟。卷烟体验店将会极大地增大品牌培育和客户服务的半径,成为连接工、商、零、消的前沿阵地,拉近烟草企业和零售客户以及消费者的距离,从而形成更多的稳定的客户群。建设卷烟体验店具有重要的理论和现实意义。
Cigarette Experience Store refers to a cigarette retail terminal where consumers can experience the quality or performance of a product or service by actually seeing the product or service by observing, listening, absorbing, etc., understanding the brand culture and brand value , Thereby raising awareness of cigarettes, preferences and buying cigarettes. Cigarette Experience Shops will greatly increase the radius of brand development and customer service and become the frontline for connecting workers, traders, retailers and consumers, bringing them closer together to form more stable Customer base. Construction of a cigarette shop experience has important theoretical and practical significance.