大型活动不仅仅是媒体与观众的互动平台,更是媒体影响力、媒体社会作用的体现。随着中国电视媒体的发展,大型活动正成为各大电视台提升影响力、吸引注意力的重要手段。在大型活动中,丰富多彩的文艺手法是必不可少的,而在这之 Large-scale activities are not only an interactive platform between the media and the audience, but also an expression of the media’s influence and the role of the media society. With the development of China’s television media, large-scale activities are becoming an important means by which major television stations can enhance their influence and attract attention. In the large-scale activities, rich and colorful literary techniques are essential, but in this