河北是一个文化资源大省。在当今的网络化时代,文化的发展已受到互联网的深刻影响。如何利用网络媒介广泛有效地传播传统文化,是摆在网络媒介面前的一道难题。本文以网络传播为研究视角,对河北文化的发展现状予以分析,提出网络传播趋势下河北文化的传播策略。 Hebei is a large province of cultural resources. In today’s era of networking, the development of culture has been profoundly influenced by the Internet. How to spread the traditional culture extensively and effectively through internet media is a difficult problem facing the internet media. This article takes the network dissemination as the research perspective, analyzes the current situation of Hebei culture development, and puts forward the dissemination strategy of Hebei culture under the trend of network dissemination.