企业转换经营机制、进入市场之后,职工的思想观念、价值取向、行为方式等都发生了深刻变化,这就给宣传思想工作提出了新的要求。如何使宣传思想工作呈现出新的活力?经过“断奶学步”,积极探索,沈阳市香雪面粉厂初步走出了一条新路。 抓住共性问题。企业走上市场后,成为独立的法人,其兴衰与职工的切身利益息息相关。同一个群体,共同的命运,必然导致共同的思想倾向。这就要求宣传工作者善于抓住共性问题,开展具有本企业特色的宣传教育工作。香雪厂在进入市场经济之初,首先遇到的就是职工思想观念不适应的问题。1991年8月,作为一个粮食企业,香雪厂失去了原料靠调拨、产品靠统销、资金靠政府平价补贴的“奶水”,形势“逼”着他们到市场上去找生路。扔掉拐棍,大家一下子感到不会走路;市场有多大?什么规律?许多干 After enterprises change their management mechanism and enter into the market, profound changes have taken place in their ideological concepts, value orientation and behaviors of workers, which have brought new demands to the propaganda and ideological work. How to make propaganda and ideological work showing a new vitality? After “weaning learning step” and actively explore, Shenyang City, the first snow powder flour mill out of a new road. Seize common problems. After the enterprise embarks on the market, it becomes an independent legal person. Its rise and fall is closely related to the vital interests of the staff and workers. The same group, a common destiny, will inevitably lead to common ideological tendencies. This requires propaganda workers are good at seizing the common problems, to carry out the characteristics of this enterprise’s propaganda and education. Fragrant snow factory in the beginning of the market economy, the first encounter is the concept of employee thinking does not meet the problem. In August 1991, as a food enterprise, Xiangxue Factory lost its raw materials by relying on the allocation of marketing materials and subsidized “milk” by government subsidies. The situation forced them to find a way out in the market. Throw away the walking stick, we suddenly feel that we will not walk; market how much? What law? Many dry