无形资产是出版业发展过程中的重要资源,是出版单位占领市场的有力武器。目前,中国出版业许多能够带来经济效益和市场潜力的无形资产尚未得到充分的保护、开发和利用,从而造成了较为严重的资源浪费。因此,探讨与出版业相关的无形资产理论,探索其特点、规律,对当今国内出版业的发展十分必要。 Intangible assets is an important resource in the development of publishing industry and a powerful weapon for publishing units to occupy the market. At present, many intangible assets in the publishing industry in China that bring about economic benefits and market potential have not yet been fully protected, developed and utilized, resulting in serious waste of resources. Therefore, to explore the theory of intangible assets related to the publishing industry and to explore its characteristics and laws is very necessary for the development of the current domestic publishing industry.