路演活动是各手机厂家惯用的宣传方式,但是随着路演活动数量不断增加,这一方式逐渐变得索然无味,成为弃之可惜,食之无味的鸡肋。路演本是直接面对终端消费者、兼具拉力与推力的有效宣传方式,要使这一方式继续发挥良好的效果,必须拓展思路:1.路演这一类型的宣传活动,其地点一般为专营店、大卖场、超 Roadshow activities are the usual propaganda methods for handset manufacturers. However, as the number of roadshow activities continues to increase, this approach has gradually become uninteresting and has become a pity and uninteresting tasteless taste. Roadshow is the direct face of end-consumers, both pull and thrust of effective publicity, in order to make this approach to continue to play a good effect, we must develop ideas: 1. Road shows this type of campaign, the general location for the franchise Shop, hypermarket, super