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为了对宁夏旅游业发展的客源市场做出有效的规划,从旅游客源市场开拓方面,采用马尔科夫预测法和旅游距离衰减原理,对宁夏入境和国内旅游市场进行了深入细致的划分,将入境目标客源市场划分为三级,即一级市场为法国、德国和美国,二级市场为日本、加拿大、意大利、新西兰和俄罗斯,三级市场为英国和澳大利亚.而国内目标客源市场的一级市场为宁夏本地,二级市场为内蒙古、甘肃、陕西,三级市场为其他省区.针对客源市场的划分情况,提出了形成特色优势品牌的发展途径,可为做好客源市场系统规划,发展特色旅游等提供理论依据.
In order to make an effective planning for the tourist market of tourism development in Ningxia, using the principle of Markov forecasting and the declination of travel distance from the perspective of tourist source market development, the inbound and domestic tourism markets in Ningxia are divided in-depth and meticulously. The entry destination market is divided into three levels, namely, the primary market is France, Germany and the United States, the secondary market is Japan, Canada, Italy, New Zealand and Russia, the tertiary market is the United Kingdom and Australia, while the domestic target market The primary market is Ningxia, the secondary market is Inner Mongolia, Gansu and Shaanxi, and the other three provinces are other provinces and autonomous regions.According to the division of tourist market, this paper proposes a development way to form the brand with unique advantages, Market system planning, development of tourism features provide a theoretical basis.