从上世纪90年代中期开始,各地广播电视媒体陆续开办了对农节目。所谓对农节目是指“以农业、农民、农村为关注对象,主要以农民为目标观众,以普通百姓的视角通俗有趣地介绍农业科技、对农政策、反映农村、农民的生活面貌、思想状态等等,力图关照广大农民兴趣、愿望和呼声的节目。”由于许多电视定位农村观众,但在操作过程中又脱离农村,使得对农节目的质量无法保证。有些对农节目的播出时间与农民生活习惯相背,节目内容单调,说教意味浓,缺乏针对性,不 Since the mid-90s of last century, radio and television media from all over the country have started to run programs on agriculture. The so-called agricultural programs refers to “agriculture, farmers, rural areas as the focus of attention, mainly farmers as the target audience to ordinary people’s perspective popular and interesting introduction of agricultural science and technology, agricultural policy, reflecting the rural areas, peasant life outlook, thinking Status and so on, trying to care about the majority of farmers interest, desire and voice of the program. ”Because many television positioning rural audience, but in the operation and from the rural areas, making the quality of agricultural programs can not be guaranteed. Some of the broadcast on agricultural programs and peasants living habits of time, program content monotonous, preaching implication, lack of pertinence, not