本章从黑龙江省旅游现状入手,分析了黑龙江省在旅游方面存在的问题。结合对微信营销的swot分析及黑龙江省的现实情况,提出了黑龙江省旅游微信营销方面的有效对策,对黑龙江省旅游资源的宣传具有重大意义。一、黑龙江省的旅游现状(一)旅游市场分析1、旅游资源丰富(1)黑龙江省以其独特的区内环境,造就了一批极为壮丽自然景观,大平原、大界江、大森林、大湿地、大冰雪、大熔 This chapter starts with the current situation of tourism in Heilongjiang Province and analyzes the problems existing in tourism in Heilongjiang Province. Combined with the swot analysis of WeChat marketing and the actual situation in Heilongjiang Province, this paper puts forward the effective countermeasures for the marketing of WeChat Travel in Heilongjiang Province, which is of great significance to the promotion of tourism resources in Heilongjiang Province. First, the tourism situation in Heilongjiang Province (A) of the tourism market analysis 1, abundant tourism resources (1) Heilongjiang Province with its unique regional environment, created a number of extremely magnificent natural landscape, the Great Plains, the border river, forest, Large wetlands, large snow, melt