有一种论调认为,当前方兴未艾的媒体融合,主要是新媒体“融合”掉纸媒等传统媒体,而纸媒只能日渐式微。事实真的如此吗?新华报业传媒集团去年为国家公祭日特别推出的“日本寻证”专栏,却以其取得的社会影响力,充分说明在媒体融合的进程中,传媒集团完全可以依靠已经初具规模的媒体矩阵,将党报、都市报与网站等新媒体的优势叠加,在聚变中实现从生产方式到传播效果的革命性变革。 There is a theory that the current media convergence is on the rise, mainly new media “integration ” out of paper media and other traditional media, and paper media only declining. In fact, the Xinhua Newspaper and Media Group’s “Japan Seek Certificate” column, which was launched last year by the National Public Holiday, fully demonstrates that in the process of media convergence, the media group is entirely capable Rely on the media matrix that has begun to take shape and superimpose the advantages of the new media such as party newspapers, metropolitan newspapers and websites to achieve a revolutionary change in the fusion process from production mode to dissemination.