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农村电子商务的蓬勃发展,引起了“淘宝村”地区资本、劳动力等生产要素的逐步集中,产生了一定的集聚效应。本文基于广东揭阳市的调研数据,运用产业分析GEM模型以及层次分析法,揭示了当前中国农村电子商务通过GEM六大因素对集群发展影响的普遍传导机制:电子商务主要通过改善市场条件、吸引资本投入两个因素推动集群发展,而电商产业在集聚中也表现出对资本和市场的强大依赖性,相对忽视了企业运营、市场体系、人才创新等环节的建设,长此以往将影响企业与集群发展的可持续性。
The vigorous development of rural e-commerce has caused the gradual concentration of production factors such as capital and labor force in the “Taobao Village” region and has produced some agglomeration effects. Based on the research data of Jieyang City, Guangdong Province, this paper uses GEM model and AHP to reveal the common transmission mechanism of rural e-commerce in China on the cluster development through the six major factors of GEM: e-commerce mainly improves market conditions and attracts capital Invest in two factors to promote the development of the cluster, while the electricity supplier industry in the agglomeration also showed a strong dependence on capital and markets, relatively neglect of business operations, market system, personnel innovation and other aspects of the building, the long run will affect the development of enterprises and clusters Sustainability.