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邦纳公司创建于1966年,以承接电子工程和定做电子控制面板起家,时隔40余年后的今天,邦纳已经凭借丰富的产品线和解决方案成为美国最大、最具实力的光电产品制造商。40余年的风雨历练,终成就了邦纳如今成为客户心中首选品牌的地位。邦纳在美国的成绩毋庸置疑,连续50次在由第三方组织的工程师购买意向调查中,邦纳均位于第一位。那么在中国这个发展迅速,竞争激烈的市场,邦纳又将采取怎样的策略立足呢?带着这样的疑问,笔者与美国邦纳工程国际有限公司董事总经理胡勇先生进行了一席长谈。
Founded in 1966, Bonner started to undertake electronic engineering and custom electronic control panels. Today, after more than 40 years, Bonner has become the largest and most powerful manufacturer of optoelectronic products in the United States with its rich product line and solutions . More than 40 years of ups and downs, and finally achieved Bonner now the preferred brand in the hearts of customers status. Bonner’s achievements in the United States no doubt, for 50 consecutive times in the third-party engineers intent to buy intent, Bonner are in the first place. So in China this fast-growing, highly competitive market, Bonner will take what kind of strategy based on? With such questions, the author and the United States Bonner Engineering International Co., Ltd. Managing Director Mr. Hu Yong conducted a long talk.