今天,绝大多数行业都面临着生产过剩、需求不旺的困境,这就要求品牌建设必须经济高效。改善品牌营销的传统方法无非有两种:创建更多的品牌推广项目,用产品多样化来吸引目标对象;增加各品牌推广计划之间的协调,增强推广活动的整体效果。这两种方法在媒介宣传手段日益多样的今天,都存在着易分散、缺乏延续性的弱点。 Today, most industries are faced with the plight of overproduction and weak demand, which requires that brand building must be cost-effective. There are two traditional ways to improve brand marketing: create more brand promotion projects, diversify products to attract target audiences, increase coordination among brand promotion programs and enhance the overall effectiveness of promotional activities. These two methods exist in today's increasingly diversified media means of propaganda, and they are vulnerable to fragmentation and lack of continuity.