中国酒文化源远流长、浓郁醇厚。从乡村到城镇,从官场到百姓,从简陋的茅舍到华丽的宫庭,举凡有人的地方,无不与它有着不解之缘。在传统的酒文化中也存在广告公关的因素,不管是自觉运用还是无意为之。 “千里莺啼绿映红,水村山郭酒旗风。南朝四百八十寺,多少楼台烟雨中。”多少年来,人们吟诵着杜牧脍炙人口的诗句,却没把它同广告和公关 Chinese wine culture has a long history and rich mellowness. From the countryside to the towns, from officialdom to the people, from shabby huts to splendid courts, and places where there are people, there is nothing to do with it. In the traditional wine culture, there are also elements of advertising public relations, whether consciously or unintentionally. “A thousand miles of green is reflected in the red, and Shuicun Mountain is a national flag. The number of temples in the Southern Dynasty is about 400.” For many years, people have dummies of Du Mu’s population and have not communicated it with advertising and public relations.