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品牌提升品牌是企业竞争力的标志。一个成熟的强势品牌,不仅是企业制胜市场的法宝,同时也是引领产业振兴的旗帜。经过那场历史罕见的金融危机的洗礼,强势品牌的威力更加凸现,越来越多的企业家亲身感受到:品牌强则企业强,企业强则产业兴。然而,品牌的管理又是一个动态的充满变数的过程。轰动一时的品牌骇然倒下的案例屡见不鲜,反复给我们敲响了维护和提升品牌的警钟。
Brand promotion brand is a sign of the competitiveness of enterprises. A mature strong brand, not only a magic weapon to win the market, but also to lead the revitalization of the industry banner. After the baptism of a rare financial crisis in history, the power of strong brands has become more and more prominent. More and more entrepreneurs feel it in their own hands: the strong brands and the strong ones make the industry prosperous. However, the brand management is a dynamic process full of variables. The sensational brand aggravated fall case is not uncommon, repeatedly sounded the alarm to maintain and enhance the brand.