虽然“公关”一词正有被滥用的危险,但不可否认的是,公关已日益成为企业品牌营销的利器。小至企业的促销活动,大至国家申奥,公关作为一种沟通和传播的艺术,正迅速融入社会生活。公关是什么?记者:提到公关,很多人并不是很了解,作为全球最知名的公关公司之一,你能不能简单讲讲,公关到底是什么?柯颖德:噢,我看要说清公 Although the term “PR” is at risk of being abused, it is undeniable that PR has increasingly become the weapon of corporate brand marketing. Small business promotions, as large as the country bid for the Olympics, PR as a communication and dissemination of art, is rapidly integrated into social life. PR: Reporter: Mention PR, many people do not quite understand that as one of the world’s best-known public relations companies, can you simply talk about the public relations in the end is it? Ke Yingde: Oh, I see to be clear public