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2013年,媒体新闻改革深度推进,舆论生态的深刻变化开启一场传媒大考。新闻广播按照新闻中心的总体部署,以龙头节目《新广早新闻》为牵动,对全频新闻节目进行深度改革:“有趣、有用”的新闻取向更加突出对移动听众的资讯服务;以清新流畅的“说新闻”统领四大轮盘,使运行几十年的早新闻,从内容、结构到形式、形态全面刷新,进而转向更加开放的媒体平台。新闻+公益,梦想“秀”出来——这是新闻广播品牌重塑的创新追求。
In 2013, the deepening reform of media news and the profound changes in media ecology opened a media entrance exam. News Broadcast According to the overall deployment of the news center, the news channel of the leading news program, “New Guang Zao Zao News,” has undergone a profound reform of the full-band news program. The “interesting and useful” news orientation has given more prominence to information services for mobile listeners; Fresh and smooth “Say News ” command the four major Roulette, so that running early news of decades, from content, structure to form, form a comprehensive refresh, and then turn to a more open media platform. News + public interest, dream “show ” came out - this is the innovation pursuit of news broadcasting brand remodeling.