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面对全球化市场所带来的激烈竞争以及消费行为日趋理性的消费者,中国服装市场和企业对品牌建设的关注也达到了前所未有的高度。眼下,如何建设有生命力、成功的品牌,已成为越来越多企业
Faced with the fierce competition brought by the globalized market and the increasingly rational consumer behavior, the Chinese apparel market and enterprises are paying more attention to brand building than ever before. Right now, how to build a viable and successful brand has become more and more enterprises