传统的信息关系管理影响了部门间的业务信息相互借鉴,阻碍了客户资源的共享,造成客户关系各自为阵的脱节管理,导致客户流失或不能很好地服务于客户,特别是大客户,以至公司无法统一调控信息,严重削弱公司客户服务质量,降低客户满意度,从而降低整体销售潜力,阻碍公司发展。所以,根据中小企业普遍存在的问题,开展对企业管理尤其客户管理的研究至关重要。 Traditional information relationship management affects the mutual use of business information among departments, hindering the sharing of customer resources, resulting in disparate management of customer relationships, leading to loss of customers or poor service to customers, especially big clients, Companies can not unify the regulation information, severely weakened the quality of customer service, reduce customer satisfaction, thereby reducing the overall sales potential, hinder the development of the company. So, based on the prevailing problems of SMEs, it is crucial to conduct research on business management, especially customer management.