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更新规则 把你的广告制作计划作为一个活的文档。如果你定义了一个规范并且从不背离之,你将会落伍。互联网广告领域通过产生新的旗帜广告类型、内容赞助、服务和跟踪功能不断更新自己。而且每个做广告的人都想试用新的东西。 因为没有人真正有时间追逐每个新的Java旗帜广告或把目标定义在出现在市场上的策略,与广告代理机构和广告商合作开发更丰富多采和更具创造性的广告活动是很重要的。在用户体验和广告商的需求之间达到平衡。 一旦定义了规范,应该确保代理商和广告商坚持这个规范。确定一个QA方案。验证和点击你网站中的所有广告。这样做的目的是保证没有广告对页面或访问它的人起副作用。 在加入广告之前把文件大小、像素大小和循环行为包括在你的规范中。检验这些广告的链接有效。并且要保证旗帜广告满足最低版本浏览器的要求。如果是一个Java旗帜广告,要保证有一个非Java的版本。为图像设置替代文字。写好的代码的规则都适用于广告,因为错误的代价是昂贵的:应该出现广告的地方如果什么图像都没有将浪费你的金钱。
The update rule takes your ad production plan as a living document. If you define a norm and never depart from it, you will be left behind. The Internet advertising space is constantly updating itself by generating new types of banner ads, content sponsorships, service and tracking. And every advertiser wants to try something new. Because no one really has time to chase every new Java banner or define a goal in the marketplace, it is important to work with advertising agencies and advertisers to develop a more productive and creative advertising campaign . Balance between user experience and advertiser needs. Once the norm has been defined, it should be ensured that agents and advertisers adhere to this norm. Determine a QA program. Verify and click on all the ads on your site. The purpose of this is to ensure that no ads have a side effect on the page or on the person who accesses it. Include file size, pixel size, and looping behavior in your specification before joining the ad. The link to verify these ads is valid. And make sure banner ads meet the minimum browser requirements. If it is a Java banner, be sure to have a non-Java version. Set alternative text for the image. The rules for written codes apply to ads because the price of the mistake is expensive: where the ads should appear if nothing is wasting your money.