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有商品必然有广告。法国广告评论家罗贝尔·格兰有一句至理名言:“我们呼吸着的空气,是由氮气、氧气和广告组成的。”话虽然有些夸张,但它至少道出了一个现象,那就是广告已渐渐地渗透进入我们的生活,并成为生活中不可缺少的组成部分。 当然,商家们无论是以报纸、杂志、电视、广播,还是户外广告牌、邮寄等各种无所不用的方式一比高低,目的只有一个,那就是吸引顾客、推销产品。然而随着信息时代的到来,传播媒体的方式和手段也在不断更
There must be an advertisement for a product. French advertising reviewer Robert Gran has a famous saying: “The air we breathe is made up of nitrogen, oxygen and advertising.” Although the words are somewhat exaggerated, it at least shows the phenomenon that advertising is gradually Penetration into our lives, and become an indispensable part of life. Of course, merchants, whether they use newspapers, magazines, television, radio, or outdoor billboards, mailings, etc., have nothing but one purpose. They only aim to attract customers and sell products. However, with the advent of the information age, the methods and means of disseminating media are constantly changing.