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社交网络环境下的市场营销是借助当下先进的互联网技术与信息技术,它的出现不仅反馈给整个营销市场以顾客需求,也是顺应社会与时代的发展的必然结果。基于社交网络环境中的市场营销不仅提供给企业更宽的营销渠道,还在一定程度上降低了企业的经营成本,社交网络环境的市场营销搭建了一个客户与企业之间的沟通平台,缩短整个的购买时间与流程。本文主要讲述基于社交网络中的市场营销优势以及具体的基于社交网络环境的市场营销模式。
Marketing under the social network environment is based on the current advanced Internet technology and information technology. Its emergence not only feeds the entire marketing market to customer needs but also complies with the inevitable result of the development of society and the times. Marketing based on social network environment not only provides broader marketing channels for enterprises, but also reduces the operating costs of enterprises to a certain extent. The marketing of social network environment builds a communication platform between customers and enterprises and shortens the entire The purchase time and process. This article focuses on the marketing advantages based on social networks and the specific marketing model based on the social networking environment.