游客需求及满意度分析是建设全域旅游目的地的重要依据。本文以张掖市为例,运用一定的数据统计方法,通过实地调研及游客对文明旅游环境的需求及满意度情况的科学测量,深入剖析了张掖市文明旅游环境的现状,提出了全域旅游目的地构建文明旅游环境的策略,对“一带一路”沿线城市的文明旅游环境创建具有一定的借鉴意义。 Tourist demand and satisfaction analysis is an important basis for building a global tourism destination. This paper takes Zhangye City as an example, using some data statistics methods, through the field survey and tourists’ scientific demand for the tourism environment of civilization and the scientific measurement of the satisfaction, deeply analyzes the current situation of the tourism environment in Zhangye City and puts forward the overall tourism destination The strategy of building a civilized tourism environment has some reference to the creation of a civilized tourist environment in the cities along the “Belt and Road”.