现在的电视媒体正处在一个营销的时代。电视媒体营销有两个过程,第一个过程是把节目销售给观众,获得收视率;第二个过程是把观众销售给客户,获得收益。于是对于电视媒体来讲,就有了两个上帝:一个是“观众”,一个是“客户”,而“观众”是“客户”的前提。也就是说,只有注重与观众 Now the television media is in a marketing era. Television media marketing has two processes. The first process is to sell programs to viewers to gain ratings. The second process is to sell viewers to customers for revenue. So for the television media, there are two gods: one is the audience, one is the client, and the audience is the premise of the client. In other words, only focus on the audience