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品牌战略己成为众多企业的核心战略,品牌化生存也成为企业逐鹿市场的共识。如何快速且稳固的建立品牌是每个企业都急需快速完成的课题。从品牌定位到品牌形象树立再到品牌价值引领,从名人代言广告到公关营销再到危机处理,打造品牌的手法不甚枚举。然而,在众多的品牌塑造路径中,有一点经常被忽视或者不屑一顾,而这个“点”恰恰是品牌塑造的基石和原始推动力,这个“点”就是员工。
Brand strategy has become the core strategy of many enterprises, brand survival has become the consensus of business market competition. How to quickly and firmly establish a brand is urgent for every business to complete the task. From the brand positioning to establish the brand image and then to lead the brand value, from celebrity endorsements advertising to public relations marketing and crisis management, brand building practices are not enumerated. However, in many ways of brand building, one thing is often neglected or dismissed, and this “dot ” is precisely the cornerstone and original driving force of brand building. The “dot ” is the employee.