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刚刚过去的2013年,对于大型企业和公关行业来说,是一个变动不居、值得反思的年份,诸多行业问题也得到了人民日报等中央级权威媒体的高度关注。2013年央视3·15晚会曝光苹果(中国)公司等企业的产品质量及售后服务问题,事后人民日报等多家媒体连续撰文批评,苹果公司回应乏力;7月末,葛兰素史克(中国)公司商业贿赂事件被详细披露,其所谓“公关”、“客情维护”链条,每年涉及金额数亿,令人震惊;从2012年下半年到2013
The just-past 2013 was a year of great change and worth reflecting on for large-scale enterprises and public relations industries. Many industry issues have also drawn the attention of central-level authoritative media such as People’s Daily. 2013 CCTV 3 · 15 night exposure of Apple (China) companies and other enterprises product quality and after-sales service issues, after the People’s Daily and other media continuous author criticism, Apple responded weak; at the end of July, GlaxoSmithKline (China) The commercial bribery incident was disclosed in detail. It is astonishing that the so-called “PR” and “Customer Care Maintenance” chains involve hundreds of millions of dollars every year. From the second half of 2012 to the end of 2013