论文部分内容阅读
2012年,中央电视台播出的公益广告产生了巨大的社会影响力。目前,“央视公益广告”、“CCTV公益广告”等相关内容在百度和谷歌的搜索结果已达到近千万条,并得到了普遍的好评与支持。首先,各类媒体高度关注央视公益广告。“CCTV电视公益广告全球征集活动”引发了广告学术界、国内广告制作机构、国际4A公司、国际公益组织、著名电影电视导演、大中学生、视频爱好者以及各类群体的广泛关注。中国网络电视台、腾讯网、优
In 2012, the public service announcements broadcast by CCTV had a huge social impact. At present, the related content such as “CCTV Public Service Advertiser” and “CCTV Public Service Advertiser” have reached nearly ten million in Baidu and Google search results and received general favorable comments and support. First, all kinds of media are highly concerned about CCTV public service ads. The CCTV Global Campaign for Public Service Advertisements has aroused widespread concern among the academic community, domestic advertising agencies, international 4A companies, international non-profit organizations, famous film and television directors, high school students, video enthusiasts and various groups. China Network TV, Tencent network, excellent