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截至2013年12月,中国网民规模达6.18亿,互联网普及率已达45.8%。①而在2009年,网民规模为3.38亿,互联网普及率仅为25.5%。②四年间,发展如此迅猛,互联网对传统广电业的影响,开启了一个媒介融合的新时代。为了适应这一发展趋势,2009年12月28日,依托中央电视台的中国网络电视台(China Network Television,简称CNTV)开播,中国网络电视台正式诞生。随后,各省也纷纷投资建设自己的网络电视台,以跟上发展步伐。2011年初,十数家电视台还联合建立了“城市联合网络电
As of December 2013, the scale of Internet users in China reached 618 million with the Internet penetration rate reaching 45.8%. ① In 2009, the number of Internet users was 338 million, with the Internet penetration rate of only 25.5%. ② In the past four years, the rapid development and the impact of the Internet on the traditional broadcasting and television industry have opened up a new era of media convergence. In order to adapt to this trend of development, on December 28, 2009, China Network Television (CCTV) was officially launched on the basis of the launch of China Network Television (CNTV) on CCTV. Subsequently, the provinces also have invested in building their own network television stations to keep pace with the pace of development. In early 2011, more than a dozen television stations also jointly established the ”United Cities Network."