近年来,随着移动互联网技术的快速发展,人们已进入到了一个以“微”为特征的时代,微博、微信、微电影、微党课等,不一而足。特别是微信、微博的广泛使用,已经给传统的城市电视媒体产生了微妙而深刻的影响。在“微”时代的背景下,绍兴广播电视总台民生新闻栏目《直播绍兴》,立足现实,积极应变,通过搭建新媒体平台,以电视、网络、手机等为载体,大力拓展新闻报道线索渠道,其中以新浪微博“直播绍兴栏目”为主要信息发 In recent years, with the rapid development of mobile Internet technology, people have entered an age characterized by “micro”, such as Weibo, WeChat, micro-movie and mini-party. In particular, the widespread use of WeChat and Weibo has had a subtle and profound impact on the traditional urban television media. In the era of “Micro”, Shaoxing radio and television general public livelihood news column “direct broadcast Shaoxing”, based on reality, positive response, through the establishment of a new media platform, with television, the Internet, mobile phones, as the carrier, vigorously expand the news coverage Clues channels, including Sina microblogging “broadcast Shaoxing column ” as the main information sent