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卫视频道的竞争从点到面,逐步升级,目前已经发展到全面竞争的一个新阶段。上星频道是全国性的传播平台,对各省级卫视来说,其宣传价值和经营价值是显而易见的。随着电视产业化进程的逐步深入,各省级卫视间的竞争愈演愈烈。从栏目精品化到频道定位再到大型活动、品牌推广;从首播剧到独播剧、定制剧再到投资电视剧生产环节,卫视频道的竞争从点到面,逐步升级,
TV channel competition from the point to the surface, gradually escalating, has now developed to a new phase of full competition. Star channel is a national platform for the dissemination of the provincial satellite TV, the promotional value and business value is obvious. With the gradual deepening of the industrialization of television, the competition among provincial TV stations intensified. From the column refined to channel positioning and then to large-scale activities, brand promotion; from the premiere drama to the independent broadcast drama, customized drama and then to invest in TV production links, TV channel competition from the point to the surface, and gradually escalate,