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本文从生产者的微观层面,探讨湖南卫视在中国电视娱乐产业发展格局中占有比较优势的原因。实证研究发现,精神文化比物质回报发挥了更大的激励生产者的作用。湖湘文化和英雄文化是其中最为重要的文化内涵。对团队文化的认可不仅促进了生产者的激情,而且对于缓解心绪压力、提升自我认同都存在高度正相关。
This article explores the reasons for Hunan Satellite TV to occupy the comparative advantage in the development pattern of China’s television entertainment industry from the producer’s micro level. Empirical studies have found that spiritual culture exerts a greater incentive to producers than material returns. Huxiang culture and hero culture are the most important cultural connotations. Recognition of the team culture has not only promoted the passion of producers, but also has a highly positive correlation with alleviating the stress of mood and enhancing self-identification.