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本文从传媒产业“二次售卖”商业模式的视角出发,分析了“央视+直播带货”现象的两个市场。笔者认为,传媒产业“二次售卖”商业模式的内容市场和广告市场都将发生变化。未来,“二次售卖”商业模式仍有其可取之处,其红利仍在,但传统媒体与新媒体的竞争会不断加剧。
“二次售卖”模式下传媒产业的变化与发展——以“央视+直播带货”现象为例
【摘 要】
：
本文从传媒产业“二次售卖”商业模式的视角出发,分析了“央视+直播带货”现象的两个市场。笔者认为,传媒产业“二次售卖”商业模式的内容市场和广告市场都将发生变化。未来,“二次售卖”商业模式仍有其可取之处,其红利仍在,但传统媒体与新媒体的竞争会不断加剧。
【机 构】
：
广西大学新闻与传播学院
【出 处】
：
记者摇篮
【发表日期】
：
2021年5期
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