以“老板经济”为特点的浙商和以“打工经济”为特点的豫商,两大区域商业力量的较量,折射出区域经济话语权的觉醒。在沿海产业梯度转移的大背景下,与新浙商面向省外市场的投资标向不同,新豫商把投资目光转向了家乡,实现了由“打工经济”向“回归经济”的转移。豫商以深厚的传统文化、传统伦理为内核,而浙商则以市 The contest between Zhejiang merchants characterized by “boss economy” and commercial merchants characterized by “wage economy” and the commercial power of the two regions reflects the awakening of the discourse power of regional economy. In the context of the gradient shift of coastal industries, unlike the new Zhejiang-based investment targeting foreign markets, the new Yu-commerce shifted its investment focus to its hometown and realized the transition from “wage economy” to “return to economy” The transfer. Henan merchants with deep traditional culture, traditional ethics as the core, and Zhejiang merchants to the city