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当今社会,社交媒体已十分发达,旅游资源开发者获得旅游者凝视的照片已经变得较为简便,基于此,提出了对于旅游凝视理论的两种应用刍议。第一,通过捕捉照片中的符号的数量,例如山川、河流、建筑等符号在照片中出现的数量,获得相关的旅游管理信息,例如获得营销效果监测相关的信息。第二、基于凝视内容的特点,提供相应的管理建议。而且,旅游凝视理论的这两种应用,较过去的获取获取相关的管理信息的方法而言,成本都是低得多的。
In today’s society, social media is well developed, and tourists who have stared at the tourists’ resources have become more convenient. Based on this, two applications of tourism gaze theory are put forward. First, relevant travel management information is obtained by capturing the number of symbols in the photo, such as the number of occurrences of mountains, rivers, buildings and other symbols in the photo, for example, obtaining information related to the monitoring of marketing effectiveness. Second, based on the characteristics of gaze content, provide the appropriate management recommendations. Moreover, both of these applications of travel gaze theory are much lower in cost than in the past for obtaining relevant management information.